Privacy Policy

Pheriko is operated by [Company legal name] Private Limited, [Registered office address], India (“Pheriko”, “we”, “us”). This policy explains how we handle personal data when you use the Pheriko website and services, whether you shop, sell or just browse. We act as the data fiduciary for the data described here, under India’s Digital Personal Data Protection Act, 2023 and other applicable law.

Information you give us

• Account details - your name, email address and password. Passwords are stored only in hashed form, so we cannot read them.
• Profile - your phone number and profile photo, if you add them.
• Addresses - delivery addresses you save or use at checkout, including the name and phone number for delivery.
• Orders - what you ordered, from which store, prices, any coupon used, delivery notes and the delivery address used for that order.
• Your choices on Pheriko - products on your wishlist, codes you save and reels you like.
• Seller details - if you sell: your store name, handle, logo, banner, bio, contact email and phone, store policies and the products you list.
• Messages - what you send us when you contact support.

Information collected automatically

• Technical data - like every website, our servers record requests, including your IP address, browser type, the pages requested and the time, to keep the service running and secure.
• Reel views - we count how many times a reel is viewed. The count is not linked to your account.

We do not collect payment card details: at the moment, orders are paid by cash on delivery.

• To create and run your account, and keep you signed in.
• To take your orders, pass them to the store you bought from, and show you their status and invoices.
• To remember your addresses, wishlist and saved codes so you can use them again.
• To let sellers run their store: listing products, receiving and fulfilling orders, issuing coupons.
• To answer your questions and handle returns, refunds and complaints.
• To protect Pheriko and its users: preventing fraud and abuse, and keeping the service secure.
• To fix problems and improve the service.
• To meet our legal obligations, such as tax and accounting records.

We do not sell your personal data, and we do not use it for advertising. We only use it for the purposes above, or for a new purpose we ask you about first.

• The store you order from. To pack and deliver your order, the seller receives your name, phone number, delivery address, the items ordered and any delivery notes. Sellers may share these with their delivery partner. Sellers must use this data only to fulfil and support your order.
• Service providers who run parts of Pheriko for us, such as hosting, databases and file storage (profile photos and product images are stored with Microsoft Azure). They may use the data only to provide their service to us.
• Authorities, when the law requires it or to protect the rights, property or safety of Pheriko, our users or others.
• A buyer or successor, if Pheriko’s business is sold or merged. This policy would continue to apply to your data.

Your store name, handle, logo, bio and store policies are public if you are a seller, as are the products and drops you publish.

We use only what the website needs to work. We do not use advertising or analytics cookies.

• Sign-in cookies (pherico_auth, pherico_role) tell the site you are signed in and which kind of account you have.
• Browser storage on your device keeps your sign-in session, your bag and the address you were typing at checkout, so they survive a page reload.

Embedded Instagram reels. When you watch a reel that is embedded from Instagram, Instagram (Meta) may receive information about your visit and set its own cookies, under Instagram’s privacy policy.

We keep your account data while your account is open. When you ask us to delete your account, we delete or anonymise your personal data, except order and invoice records, which we must keep for as long as tax and accounting law requires, and anything we need to keep to resolve a dispute or prevent fraud. Server logs are kept for a limited period and then deleted.

Data is sent over encrypted connections, passwords are hashed, and access to personal data is limited to the people and systems that need it. No online service can be perfectly secure, so please use a strong password you don’t use elsewhere, and tell us straight away if you think your account has been misused. If a breach affects your data, we will inform you and the authorities as the law requires.

Subject to the law, you can:

• See and correct your data. Update your name, phone and photo on Edit profile, and your addresses on Your addresses. For anything else, write to us.
• Get a summary of the personal data we hold about you and who we have shared it with.
• Delete your account and data, subject to the records we must keep (see “How long we keep it”).
• Withdraw consent where we rely on it. This doesn’t affect what we did before, and some features may stop working.
• Nominate someone to exercise these rights for you if you die or become unable to.
• Complain to our Grievance Officer (below) and, if you are not satisfied, to the Data Protection Board of India.

To use any of these rights, email privacy@pheriko.com from the address on your account. We may need to confirm it’s you before acting.

Pheriko is meant for people aged 18 and over. We do not knowingly create accounts for, or collect personal data from, anyone under 18 without verifiable consent from a parent or guardian. If you believe a child has given us their data, contact us and we will delete it.

We will update this page when our practices change, and change the “Last updated” date at the top. If a change significantly affects how we use your data, we will tell you by email or on the site before it takes effect.

Questions about this policy or your data: privacy@pheriko.com. Complaints can go to our Grievance Officer, who will acknowledge them within 48 hours and aim to resolve them within one month.